Communications Manager
The Delaware Museum of Natural History (“DMNH”), located in the culturally rich Brandywine Valley, seeks a Communications Manager. As the only natural history museum in the state, DMNH houses world-renowned scientific collections, presents engaging natural history exhibits, and offers a variety of educational programs. The Communications Manager advances the mission of the Museum by developing, implementing and evaluating comprehensive marketing, public relations and promotional campaigns that increase visitation, public interest and support.
Primary Responsibilities:
Marketing & Public Relations:
· Develop, implement and evaluate marketing, public relations and promotional campaigns that support the Museum and event specific activities
· Act as editor of “Discovery,” the Museum’s quarterly news magazine. Establish the production schedule, determine and compile/write editorial content, and coordinate production
· Research, write and update media kits containing general Museum information. Disseminate kits to specific media based on individual needs
· Research, write and distribute media releases. Releases should include, but are not limited to, information about upcoming events at the Museum, relationship between the Museum and current events and relationship between the Museum and the community
· Act as liaison to area media and public relations groups and cultivate professional relationships with these contacts
· Represent and promote the Museum by attending and giving presentations at public relations and community events
· Coordinate, provide content, and oversee the production and distribution of collateral materials to promote admissions, membership, educational programs, special programs and rentals
· Determine if use of outside graphic design vendors are needed to complete collateral materials projects. Coordinate and oversee the outsourced projects
· Provide creative content for advertising in a variety of media; purchase all print, radio, outdoor, television and online media advertising. Design advertisements in-house or use outside vendors.
· Fulfill sponsorship obligations in coordination with the Director of Development via signage, promotional materials and complimentary passes as per signed agreements
· Coordinate promotional materials for traveling or other special exhibits in accordance with contracts
· Maintain, catalog and continue to develop photographic resources. Act as the Museum photographer as required and/or needed
· Produce and oversee distribution of a comprehensive two-year Museum calendar
· Develop creative content and coordinate content with images for the Museum website. Function as in-house Webmaster, updating pages as requested or required.
· Update Museum material and listings on other websites and publications as necessary
· Create, update and renew promotional agreements with other organizations and the community
· Develop scripts for updating the Museum telephone voicemail system messages to inform callers of upcoming events
Administration:
· Gather data on coupons, promotions and other measurables, including visitor satisfaction surveys and membership surveys. Analyze data, generate monthly reporting, and be able to integrate necessary changes into overall marketing plan
· Prepare, monitor and manage annual advertising and print budgets, coordinating with other departments to ascertain printing needs
· Oversee distribution of and manage budget for donation requests by other organizations
· Train, schedule and supervise department volunteers and interns
Event Management:
· Assist in coordination, promotion and marketing of special events and serve on related committees
· Develop, manage and participate in new promotional activities and events to meet the mission of the Museum
Minimum Qualifications:
· B.A. or B.S. in Marketing, Communications or a related field
· 3 to 5 years experience in a museum or non-profit setting
· Knowledge of area media, including but not limited to, print, television, radio and digital formats
· Media buying experience preferred, but not required
· Knowledge of writing, editing, layout and standard media formats
· Excellent verbal and written communication skills
· Proficient in use of Microsoft Office software products and the Internet
· Experience in website management and Adobe Creative Suite preferred, but not required
· Ability to prepare and manage a budget
· Ability to work independently as well as effectively and harmoniously as part of a team
To Apply: Qualified candidates are invited to email their resumes to treed@delmnh.org or submit them to Delaware Museum of Natural History, ATTN: Human Resources, 4840 Kennett Pike, Wilmington, Delaware 19807. Salary requirements must be included. Deadline for submissions is November 23, 2011. EOE |
